In our daily lives, our hair is constantly exposed to various factors that can damage it. From the scorching sun and air pollution to chlorinated pool water and winter cold, our hair is subjected to a multitude of external aggressions. These factors can weaken the hair structure, dry it out, alter its color, and even lead to hair loss.
Therefore, it is essential to understand the importance of protecting your hair from these aggressors to preserve its health and beauty. In this article, we will explore the different types of aggressors to which our hair is exposed and give you practical tips to protect your hair and promote its shine and vitality.

Environmental factors that can damage hair.
There are many environmental factors that can be considered external aggressions to our hair.
The sun: The sun's UV rays can damage the outer cuticle of the hair, leading to dryness, discoloration, brittleness and loss of elasticity, sometimes even resulting in hair breakage.
Pollution: Air pollution particles can accumulate on the scalp and hair, clogging hair follicles and hindering growth. Pollution can also cause dull, lifeless hair.
Chlorinated water: The chlorine in swimming pool water can strip hair of its natural oils, leading to dry and brittle hair. For blonde hair, chlorine can also alter the color.
Cold weather: Cold temperatures can reduce scalp moisture, making hair dry, brittle, and more prone to breakage.
Heating appliances: Frequent use of hair dryers, straighteners or curling irons can lead to thermal damage, causing dryness and breakage.
Chemicals: The chemicals in hair dyes, perms, and some straightening treatments can damage the hair structure, leading to dry, damaged, and brittle hair. That's why it's important to choose non-harmful chemical straightening treatments that don't damage the hair fiber, like our Bora Bora straightening treatment.

Our tips for protecting your hair
1) Protecting your hair from the cold
Cold weather can dry out and damage hair, so it's important to take steps to protect it when it's cold. First, it's essential to cover your hair with a hat or scarf to protect it from the cold and wind. In winter, hair needs twice the attention because it dries out much faster, so it's important to adapt your hair care routine by opting for richer, more hydrating treatments than usual. We recommend using a moisturizing and nourishing mask and applying a plant-based oil to nourish the lengths and prevent dehydration. Of course, avoid heat styling tools, which can further weaken your hair.
2) Protect your hair from pollution
Without us even realizing it, pollution can cause significant damage to our hair. To protect it, it's advisable to wash your hair regularly, but not too frequently, to remove pollution particles without stripping the hair fiber of its natural oils. You can also use a clarifying shampoo to help eliminate impurities and buildup, including pollution deposits. Opting for hair care products rich in antioxidants is also recommended to strengthen hair from within and help it resist pollution damage.

3) Protect your hair from the sun
Protecting your hair from the sun is essential for preserving its health and beauty. First, it's important to cover your hair as much as possible when you're overexposed to the sun. In the middle of summer, it's advisable to use a hat, scarf, or other type of head covering to protect your hair from harmful UV rays.
To protect your hair from these rays, there are also hair care products that contain UV protection, such as our 5-in-1 leave-in conditioner, which, thanks to its rich and creamy texture, acts as a shield against external aggressors. These products are very effective and can be applied before sun exposure to provide the effect of sunscreen for your hair! Finally, during the hottest months of the year, it is advisable to limit your time in the sun during the hours when UV rays are strongest, generally between 10 a.m. and 4 p.m.
4) Protect your hair from chlorine
Chlorine is a chemical found in swimming pool water that can be very harsh on hair. Before entering the water, it's advisable to rinse your hair with fresh water. This allows the hair to absorb the water and limits the amount of chlorine it can absorb. You can also apply an oil or conditioner before swimming to create a protective layer on the hair fiber. Alternatively, you can wear a swim cap to minimize contact between your hair and chlorine. After swimming, it's recommended to rinse your hair immediately to remove as much chlorine as possible.

